Jaguar’s Bike sense technology

The HDS team are very proud of our contribution to Automotive road safety with the recently announced BIKE SENSE by JLR

As part of a 2012 JLR research project HDS were given a brief to explore improving what JLR terms “situational HMI”

“Our motivation to design this system for JLR was to cut reduce cyclist injuries & fatalities” (Frazer Mckimm DHS ceo)

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